Saturday, 27 April 2013

DEZEEN AND MINI WORLD TOUR

MINI and Dezeen have joined forces for a world tour of epic proportions. With eight city stops spanning four continents, we're uncovering the freshest emerging talents and trends the 2013 design calendar has to offer. And the new MINI Paceman will be there for every step of the way. Join us for the ride - and check back for upcoming giveaways!




Destinations with Bite: Dezeen and MINI World Tour Takes Milan

 
Off the back of canvassing Cape Town's premier design conference, Design Indaba, the Dezeen and MINI World Tour makes its next stop in Milan, Italy for Salone del Mobile. This year, one of the most influential furniture fairs on the globe plays host to MINI Kapooow!, a high-impact installation inspired by the MINI Paceman's wild streak. While the diverse program at the MINI Paceman Garage may have your calendar filled with a host of creative events, there's plenty of hidden treasures to inspire your Milan bucket list.

 YOUR INNER PACEMAN. THE MINI GUIDE TO MILAN
As the crowd that flocks to Milan during the most exciting week of the year, the MINI Paceman has uncovered the most interesting places in the city. Look out for the MINI guide in Milan's hotspots - or if you can't make it, check out the 5 videos presented by a special driver: Marco Sammicheli - Editor-in-Chief of Zero Magazine.

5 highlights, 5 clips, 5 places to discover the MINI Paceman spirit. Chase the same vibe at the MINI Paceman Garage during the Milan Design Week (9-14 April).

 Stop 1: Fornace CurtiMarco stops by the bizarre Fornace Curti to explore the building blocks of design.




Stop 2: Peep Hole
Next stop: the huge space known locally as Peep Hole, which aims to challenge perceptions of contemporary art.



 Stop 3: Tombon de San Marc
Marco takes in the faded, art deco grandeur of magnificent local meeting spot, Tombon de San Marc.



Stop 4: Jannelli e Volpi
Marco examines the sumptuous designs at the "Temple of Wallpaper", Jannelli e Volpi.



Stop 5: Bar Basso
Salone del Mobile visitors flock to this legendary Milanese bar, birthplace to more than 500 cocktails.



The Dezeen and MINI World Tour is scouring the globe in search of the most striking and innovative design on offer. Stay with us!



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