MINI Art Beat: London’s Brightest Hour
It's been two weeks of glowing laps around central London, and MINI Art Beat has thrown hundreds of MINI devotees directly into the NOT NORMAL spotlight.
To get this project off the drawing board and onto London's streets, a
collective of bright minds came together, wielding a wide range of
unique skillsets. Beneath MINI Art Beat's glowing exterior was
state-of-the-art tech that highlights a signature MINI love of pushing
the boundaries of space and design.
Wanna see more behind-the-scenes tech from MINI Art Beat? Read how this MINI Countryman was radically transformed.
But MINI Art Beat could not have been the shining success it was without the dedicated fans who dazzled the 48,000 LEDs of the car's surface through each day and night. Amidst countless entries, we found a few that really stood out for their zeal, unique messages and even some mid-video surprises. Check out these extra-animated MINI Art Beat films below.
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